Why We Started

Second Elm was started to bring families closer together by exploring change, entertaining new ideas to shape the future and evolving mind-sets to redefine what it means to be successful. We are inspired by the outdoors, the beauty and the entrepreneurial spirit that inhabits Northwest Arkansas. Our goal is simple – Explore, Entertain, and Evolve to keep things simple and enjoy life!

Where We Are

Second Elm was founded in Northwest Arkansas – a beautiful community of residents, corporate professionals, entrepreneurs, artists, and outdoor enthusiasts. Our store is located in Historic Downtown Rogers on the corner of Second and Elm street. We partner with local and national brand owners to offer the best merchandise designed to help people enjoy life, the outdoors, and their families!

Who We Are

Second Elm is a family and a store. We take pride in coming together to partner with brand owners to create new ideas and experiences to meet the needs in the community of Northwest Arkansas. We try to bring the best merchandise from multiple areas together to offer a unique experience to our guests and patrons.