Ideas are hard to create, and they are even harder to start. In-fact the only easy thing associated with having an idea is listening to all of the great advice, given but never asked for, from friends, family, customers, and the random passer-by who is always looking to inject their own ingredients into the mix. In truth, all the information can be categorized into buckets such as good, bad, and indifferent and the only person who can tell what bucket the information goes in is the person who had the idea to begin with.
I say this because regardless of the type of information you receive, and the method in which you receive it, all information can be used to build an idea into a reality. Some of the information will be used to shape the idea and give it life whereas the rest of the information can be used to set guardrails on what you do not want your idea to become. It is important to focus on this because in the coming posts you will learn that ideas do not merely begin and end, they evolve. The best ideas start out with a dream for something better and this idea is no different. This idea is Second Elm and it started in Historic Downtown Rogers, Arkansas at the corner of Second and Elm!
We selected Downtown Rogers to be the birthplace of this idea because the area is undergoing a type of renaissance, the perfect fuel for new ideas. Also, there was a lot of fantastic history in Downtown Rogers that made it seem like the ideal spot to start a retail store focused on exploring, entertaining, and evolving the way people enjoy the outdoors…Rogers, Arkansas is the birthplace of Walmart, Daisy’s Famous Red Rider BB Gun, and now Second Elm! We wanted to start in downtown Rogers because it is a growing area with shops, services, restaurants, and schools. It is paved with bricks and frequented by patrons who enjoy a good shop as much as they enjoy a good walk, and the shop owners are as nice as they are inviting.
Second Elm is a new store, a new brand, and we serve the community of Northwest Arkansas with products designed
to help them relax, chill, stay cool and enjoy life. We do not a one-stop shop, but for those who are looking to imrpove their grilling experience we have Kamado Joe, for those looking to enjoy the shade we have Maui Jim Sunglasses, for those looking to enjoy the water and stay cool we have ORU Kayaks and Yeti Coolers, and for those looking to relax we have ENO Hammocks, Life is Good and Fayettechill Apparel! We are happy to be in Downtown Rogers and we are happy to be a store where people can shop local, relax, and have fun!
When you get a chance to relax or just have a bit of spare time to taste what we are cooking on the grill I hope you stop by Second Elm!