Author: Second Elm

NWA T-Shirts in Tybee

Take Local Pride with you wherever you go! NWA T-Shirts on Tybee Island

There are so many things that occur in the communities we live in! Here in Northwest Arkansas (NWA) we are hosts to multi-national corporations, Fortune 500 Companies, and a large array of cleverly crafted boutiques and pubs. The cool thing about being in an area like Northwest Arkansas is seeing all of the creativity and entrepreneurship that spawns out of the boutiques despite the fact that they are surrounded by mass merchandisers like Walmart and Sam’s Club.

NWA T-Shirt
PJ wearing her NWA T-shirt at Tybee Island

The Northwest Arkansas T-Shirts (NWA T-Shirt) was created for this very reason! The NWA T-shirt, like so many other local brands in Northwest Arkansas, started because someone wanted to create something special, something that was their own, something that was unique. Like other shirts it is soft to the touch, it has a relaxed fit, and it is available for purchase only at select boutiques. But what makes the NWA T-shirt special is the fact that it was conceived locally, created locally, sold locally, and each person who wears the shirt can show their pride of Northwest Arkansas. To some people Northwest Arkansas is home, to others it is a place they visited while passing through or calling on Walmart or Sam’s Club, and to the rest of the world it is a small, known or unknown, town in the middle of the country land-locked by Oklahoma, Kansas, Mississippi and Missouri.

Regardless of where you are from, where you are going, and where you have been I encourage you to shop local, try local flavors, and if you have a chance to stop by Second Elm in Rogers, AR please pick up a NWA T-shirt! Northwest Arkansas is home to many things and many people but above all things it is a place where sparks can become flames of innovation and entrepreneurship.

Explore-Entertain-Evolve and shop local!

Kamado Joe

Five Star Meal for $15 – Pork Tenderloin on the Kamado Joe Ceramic Grill

One of the great things about summer is that the weather affords us more warm daylight hours to enjoy family, food and the ones we love. For me this means spending more time behind the grill and trying my hand at some of the ideas i see on the food network. That being said, there are a lot of things I see on food network that are incredibly difficult, but the experts make them look incredibly easy. That is one of the reasons I write about the things I cook and build, they are simple to make!

WARNING– If you do not like to cook things that are easy to complete and taste awesome then read no further. The recipe below will excite your taste buds and make you feel like you can challenge Bobby Flay! In all seriousness the recipe below is one that I wanted to talk about because it is one of the most economic meals to pull together, it is very flavorful, and you will be able to feed an army or entertain a large group of people with it on a budget. Even if you do not have a grill, this recipe can be executed in your oven using a baking dish, but i must tell you it does taste better on the grill!

Prepare your taste buds…

 

FIVE STAR MEAL for $15 – PORK TENDERLOIN on KAMADO JOE

Ingredients:

  • Pork Tenderloin – 2 lbs (You can get a pack of 2 at Sam’s Club for about $11)
  • Olive Oil – enough to coat the pork tenderloin
  • Sea Salt – 1 tablespoon
  • Black Pepper – 2 teaspoons
  • Tones Rosemary Garlic Seasoning – probably 3/4 of an 8oz container
  1. Preheat your grill to 400 degrees Fahrenheit. It is important to use good quality charcoal when grilling or smoking meat because it will allow you to control your heat and it will add flavor to whatever you are cooking. I recommend using the XL Big Block Lump Charcoal made by Kamado Joe because it is the best!
  2. Lay the pork tenderloin onto a backing sheet to prepare it for the seasoning. I recommend placing a layer of parchment paper onto the baking sheet prior to placing the pork tenderloin because it will make the cleanup process extremely fast.Seasoned Pork Tenderloin
  3. Once the pork tenderloin has been laid on the baking sheet lather the meat with the Olive Oil. This will allow the seasoning to adhere to the meat and let’s face, it olive oil tastes awesome.
  4. Sprinkle the Salt and Pepper onto both side of the meat. You can use any kind of salt and pepper you desire, I prefer Sea Salt and Black Pepper.
  5. Finally, generously apply the Tones Rosemary Garlic Seasoning to both sides of the meat to create a crust that will enhance the flavor of the meat and WOW your audience! If you prefer to let the seasoning marinate into the meat it will only enhance the flavors. I don’t typically marinate my pork tenderloin because it is usually something i picked up that same day before heading home.
  6. Once the pork tenderloin is completely seasoned it is ready for the grill. Once your grill is at 400 degrees Fahrenheit simply place the meat onto the grill.
  7. Once the meat has been on the grill for 10 minutes, flip it onto the other side and cook it for another 10 minutes. Total cook time for the pork tenderloin will be 20 minutes. You do not need to use an indirect heating plate or plate setter to cook pork tenderloin.
  8. Before taking the pork tenderloin off the grill make sure, using a meat thermometer, that the internal temperature of the meat is at least 140 degrees Fahrenheit. This will signify that the meat is cooked.
  9. Finally, take the meat off the grill and let it rest for approximately 10 minutes. The meat will continue to cook even after you pull it off the grill and it is important to let it rest so that it fully cooks and to ensure all of the flavor stays locked into the meat.

If you love cooking on the grill as much as I do, I think you will love this recipe. It is easy to execute and your taste buds will thank you! The other cool thing about pork tenderloin is that it is incredibly in-expensive and it is very tender. The thing i did not mention in the recipe above is what to do about side dishes. The 2-pack of pork tenderloins cost $11 but the side dishes i selected, in this case green beans, cost another $4 dollars. Dollar for dollar and pound for pound there are few things you can cook that taste as good and stretch as far as a pork tenderloin.

Kamado Joe

Want to impress the Family with you Culinary Skills around the Grill?

This is the time of year when it is great to be outside enjoying sunny weather and the smell of a charcoal grill. There are plenty of great things to cook on the grill but if you are tired of cooking the same things then perhaps you should break the mold a little bit and try some beef stew! It may not have as much flare as steak but a good beef stew is aromatic, hearty, has outstanding flavor and will quite literally feed an army.

Check out the Second Elm Beef Stew that was cooked in the Kamado Joe ceramic grill and let us know your thoughts!

Beef Stew cooked on the Kamado Joe Ceramic Grill

Ingredients:

  • 1.5 lbs of Beef Tenderloin
  • 1 bag of new Potatoes (cut into 1/4’s)
  • 1 Bag of little Carrots
  • 1 White Onion (cut until diced)Kamado Joe Beef Stew
  • 2 tablespoons of Worcester Sauce
  • 1 tablespoon of Garlic Salt
  1. Combine all ingredients into a cast iron skillet or dutch oven, i prefer the dutch-oven!
  2. Preheat the grill to 400 degrees Fahrenheit. I recommend using Kamado Joe Lump Charcoal because the chunks are larger and more dense which makes it easier to control the heat on the grill.
  3. Once the grill has reached the appropriate temperature, place the dutch-oven onto the grill for a total cook time of about 90- 120 minutes.
  4. If you would like to add additional flavor to the stew, I recommend smoking some hickory wood in the first 30 minutes the stew is on the grill. To do this, simply place 4-5 chunks of hickory onto the lump charcoal before placing the stew onto the grill. After you place the stew onto the grill, leave the lid off the dutch-oven for about 30 minutes to let the smoke soak into the potatoes and the meat. After 30 minutes you can place the lid back onto the dutch-oven or just let the residual smoke season the stew

This beef stew is easy to make and tastes great. you can evolve the flavor profile by adding additional spices like thyme and rosemary or you can just keep it simple. This recipe will feed a large group of people as well, so if you are looking for something different to put on the grill that smells and tastes great give it a try!

ENO Hammocks

Relax, Have Fun and Shop Local in Rogers, AR

Ideas are hard to create, and they are even harder to start. In-fact the only easy thing associated with having an idea is listening to all of the great advice, given but never asked for, from friends, family, customers, and the random passer-by who is always looking to inject their own ingredients into the mix. In truth, all the information can be categorized into buckets such as good, bad, and indifferent and the only person who can tell what bucket the information goes in is the person who had the idea to begin with.

I say this because regardless of the type of information you receive, and the method in which you receive it, all information can be used to build an idea into a reality. Some of the information will be used to shape the idea and give it life whereas the rest of the information can be used to set guardrails on what you do not want your idea toKamado Joe become. It is important to focus on this because in the coming posts you will learn that ideas do not merely begin and end, they evolve. The best ideas start out with a dream for something better and this idea is no different. This idea is Second Elm and it started in Historic Downtown Rogers, Arkansas at the corner of Second and Elm!

We selected Downtown Rogers to be the birthplace of this idea because the area is undergoing a type of renaissance, the perfect fuel for new ideas. Also, there was a lot of fantastic history in Downtown Rogers that made it seem like the ideal spot to start a retail store focused on exploring, entertaining, and evolving the way people enjoy the outdoors…Rogers, Arkansas is the birthplace of Walmart, Daisy’s Famous Red Rider BB Gun, and now Second Elm! We wanted to start in downtown Rogers because it is a growing area with shops, services, restaurants, and schools. It is paved with bricks and frequented by patrons who enjoy a good shop as much as they enjoy a good walk, and the shop owners are as nice as they are inviting.

Second Elm is a new store, a new brand, and we serve the community of Northwest Arkansas with products designed
to help them relax, chill, stay cool and enjoy life. We do not a one-stop shop, but for those who are looking to imrpove their grilling experience we have Kamado Joe, for those looking to enjoy the shade we have Maui Jim Sunglasses, for those looking to enjoy the water and stay cool we have ORU Kayaks and Yeti Coolers, and for those looking to relax we have ENO Hammocks, Life is Good and Fayettechill Apparel! We are happy to be in Downtown Rogers and we are happy to be a store where people can shop local, relax, and have fun!

When you get a chance to relax or just have a bit of spare time to taste what we are cooking on the grill I hope you stop by Second Elm!

 

Double-Onion A1 Cheese Burgers

Double Onion A1 Cheese Burgers on The Kamado Joe

If you are a steak lover on a burger budget, this is a burger you must try! Follow our recipe, or throw in your own ingredients, but this burger is perfect to prepare for the end of summer.

Ingredients:

  • 2.25 lbs of Ground Beef
  • 1 Chopped Vadalia Onion
  • 1 Chopped White OnionKamado Joe Grill
  • 8 Ounces of A1 Steak-sauce
  • 1 Tablespoon Kosher Salt
  • 1 Block of Sharp Cheddar Cheese (shredded)
  1. Combine all ingredients and mix well in a large bowl
  2. Create patties about the size of the palm of your hand, make sure to perforate with a fork to prevent burgers from blowing up like balloons
  3. Pre-Heat Grill to 450 degrees Fahrenheit
  4. Place Double Onion A1 Cheese Burgers on grill and cook for 5 minutes, then flip and cook for another 5 minutes. Turn-off the grill and flip the burgers one last time and let them rest on the hot grill for 3 minutes (This will make sure the meat is cooked to well done without drying them out) Total Cook Time of 13 minutes
  5. Take burgers off the grill, apply cheese if desired, and let them rest for 3 minutes before serving.

If you like the taste of steak on a bun, then this is the burger for you. It is moist and juicy and pairs perfectly with wine or beer. Yes, wine can go with this burger! I prefer a vintage from Mt Veeder because it is warm and brings out the flavors of the meat and the onion in the burger.

Provisions NWA Irish Car Bomb

Irish Car Bombs, a Drink for Celebrations!

There are many things a person can do to celebrate…On New Year’s Eve people drink Champagne, on St. Patrick’s Day people drink green beer, during the fall holidays people drink egg nog, and when it is time to celebrate friends, family, and new people coming into this world people celebrate by drinking Irish Car Bombs, especially when the baby is blessed with an Irish name!

Before getting into the details of how to construct this drink there are a few things we at Provisions would like you to consider:

  1. This is an American cocktail with a horrible name, but some of the best ingredients on the planet.
  2. It is called an Irish Car Bomb because all of the components are Irish in origin Bailey’s Irish Cream, Jameson Irish Whiskey, and Guinness.
  3. It tastes great because the Irish know how to make their alcohol, but you should always drink in moderation.Provisions NWA Irish Car Bomb Mixed

Irish Car Bomb

Ingredients:

  • Guinness Draught Beer
  • Bailey’s Irish Cream
  • Jameson Irish Whiskey
  • 1 Pint Glass
  • 1 Shot Glass

To mix this drink properly, fill up a pint glass halfway with Guinness Draught Beer. Then fill up a shot glass half-full of Bailey’s Irish Cream and half-full of Jameson Irish Whiskey. Once you have the components prepared you are ready to begin mixing and consumption.

Drop the shot glass, containing 1/2 Bailey’s Irish Cream and 1/2 Jameson Irish Whiskey, into the pint glass that is 1/2 full of Guinness Draught Beer. As soon as you drop the shot glass into the beer you will notice a chemical reaction taking place and that is when it is time to consume. There are multiple tactics that can be used to consume this beverage including the chug, the sip, the double-dip, and the inhalation. I personally prefer the chug because I usually consume the drink to celebrate an occasion, and it is the easiest way to taste all of the flavors these Irish beverages have to offer in a single gulp!

This is an easy drink to make, whether for personal celebrations or if it is simply for entertainment value at parties. It tastes smooth and full because one of the things the Irish are best at is making alcohol! Enjoy this drink and many more on our Have a Drink Page!

Kamado Joe Grill

Ranch Burgers on The Kamado Joe Grill

At Second Elm we believe summer time is the best time to get out and grill. There is no special reason it is the best, but it happens to be the time when most people are outside with their families and friends putting meat on the grill and drinking cold beverages to stay cool. The aroma of cooked meat, smoked or grilled, is something would be ideal to air through a supermarket, any time of the year, to activate the “old-factory” senses and make the shoppers hungry for a good, old-fashioned burger!

I have spent a lot of time over the years cooking burgers and one of the easiest, and most flavorful, ones I have ever cooked is the Ranch Burger. Doritos made a ranch chip, Taco Bell made a Doritos Taco with Cool Ranch, and I make hamburgers infused with Hidden Valley Ranch. The great thing about food is that you ca try anything, and putting Hidden Valley Ranch into a burger is far from the nuttiest thing I have ever done!

RANCH BURGER

Ingredients:

  • 2.25 lbs of Ground Beef
  • 2 packets of powdered Hidden Valley Ranch
  • 1 Tablespoon Kosher Salt
  • 1 Chopped White Onion
  1. Combine all ingredients and mix well in a large bowl
  2. Create patties about the size of the palm of your hand, make sure to perforate with a fork to prevent burgers from blowing up like balloons
  3. Pre-Heat Grill to 450 degrees Fahrenheit
  4. Place Ranch Burgers on grill and cook for 5 minutes, then flip and cook for another 5 minutes. Turn-off the grill and flip the burgers one last time and let them rest on the hot grill for 3 minutes (This will make sure the meat is cooked to well done without drying them out) Total Cook Time is 13 minutes
  5. Take burgers off the grill, apply cheese if desired, and let them rest for 3 minutes before serving.

It is important to understand that if you don’t like the taste of Hidden Valley Ranch, you will most certainly not like the taste of this juicy, flavorful, outstanding Ranch Burger cooked to perfection on the Kamado Joe.

This particular burger was paired with the Anchor California Lager, made by the Anchor Brewing Company. This is a great tasting, light lager beer perfect for the summer time because it has a great flavor and smooth taste, especially when it is chilled to 33 degrees Fahrenheit!

To learn more about our Food Recipes and our Drinks, please subscribe to our Blog.

 

It’s hard to be a Dreamer

I once heard someone say that “it is hard to be a dreamer because it is hard to have ideas, and it is easy to give up”. Few words have been found to be more true, and it is for this very reason that Provisions was started.

For as long as I can remember I have had ideas, dreams about starting my own business or inventing a product that would make the world a better place. The more I thought about the idea, the more I would talk myself out of it, for all the reasons you can imagine…”it will cost too much money…someone has probably already invented that…who would pay money for that….and..this will probably fail”. After thinking about enough ideas and watching them pass me by I finally realized that if I never try to start something I am guaranteed to never fail.

That isn’t really the way I want to go through life, and it isn’t the way my business partners want to go through life either. We want to try new things, we want to push the envelop, we want to try some of the best things life has to offer, we want to succeed in living fulfilling lives, and we want to leave a legacy for our families to pass on to their families. Provisions is the first idea I have acted on and it will serve as the starting point for many other ideas to be created. So if you find yourself in the neighborhood stop by and have a beer, see what we are cooking on the grill, and feel free to share your thoughts among friends, I think you’ll be glad you did!